LATEST ARTICLES

Can A ROBOT Do Your Job Better Than YOU

Can a ROBOT Do Your Job Better Than You?

Lately, it feels like the media has been flooded with articles about the risks that advances in automated technology pose for the workforce. Driverless cars, for instance... sounds super exciting at first,...
Successful Squeeze Page Videos Part Six Disequilibrium

Successful Squeeze Page Videos – Disequilibrium

As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to...
Successful Squeeze Page Videos Part Five The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
Successful Squeeze Page Videos Part Four Destroying Expectations

Successful Squeeze Page Videos – Destroying Expectations

A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the...
Successful Squeeze Page Videos Part Three The Cliffhanger

Successful Squeeze Page Videos – The Cliffhanger

Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of...
Successful Squeeze Page Videos Part Two Vicarious Adventures

Successful Squeeze Page Videos – Vicarious Adventures

It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For some, being likeable...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
B2b Marketing How To Survive When Your Business Is Running Out Of Cash

B2B Marketing – How to Survive When Your Business is Running Out of Cash

No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months,...
B2b Marketing How To Get Past The Gatekeepers When Cold Calling

B2B Marketing – How to Get Past the Gatekeepers When Cold-Calling Businesses

Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to...
B2b Marketing Inside Access To Business Owners

B2B Marketing – How to Get Inside Access to Business Owners and Directors

Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily...
B2b Marketing Sales Psychology

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors...