LATEST ARTICLES

Can A ROBOT Do Your Job Better Than YOU

Can a ROBOT Do Your Job Better Than You?

Lately, it feels like the media has been flooded with articles about the risks that advances in automated technology pose for the workforce. Driverless cars, for instance... sounds super exciting at first,...
Procedures

The Importance of Procedures For Business Success

In an earlier article, we discussed the difference between Policy, Processes and Procedures (and why you should absolutely have all three). And while all three are important, Standard Operating Procedures (SOPs)...
Policies Procedures Processes

The Difference Between Policy, Process and Procedure (and Why You Need Them)

Policies, Processes and Standard Operating Procedures sound like corporate babble. And they aren’t much more than corporate babble if the terms are confused or too technical. But the truth is, the three...
Productivity Working At Home

How to Maximize Productivity When You Work From Home

Have you ever worked from home before? Or maybe daydreamed about it while being stuck in a stuffy cubicle with a colleague sniffling into a tissue next to you? There’s no doubt about...
Successful Squeeze Page Videos Part Seven The Fourth Wall

Successful Squeeze Page Videos: Part Seven – The Fourth Wall

In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt...
Successful Squeeze Page Videos Part Six Disequilibrium

Successful Squeeze Page Videos – Disequilibrium

As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to...
Successful Squeeze Page Videos Part Five The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
Successful Squeeze Page Videos Part Four Destroying Expectations

Successful Squeeze Page Videos – Destroying Expectations

A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the...
Successful Squeeze Page Videos Part Three The Cliffhanger

Successful Squeeze Page Videos – The Cliffhanger

Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of...
Successful Squeeze Page Videos Part Two Vicarious Adventures

Successful Squeeze Page Videos – Vicarious Adventures

It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For some, being likeable...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...