B2b Marketing Sales Psychology

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors...
B2b Marketing Why Selling To Businesses Is Easier

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than...
5 Critical Business Security Issues To Patch

5 Critical Security Issues That You Should Have Patched By Now

There are critical business security issues that need to be handled sooner than later. Just last week, I discovered that we’d gone to bed and forgotten to lock the rarely-used back...
Become A Great Webinar Speaker Webinarjam

The Art of Becoming a Great Webinar or Seminar Speaker (Even If You’re a...

There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
How To Destroy A Relationship In 5 Seconds Or Less By Offering A Thoughtless Gift, Even If You MEANT It To Be Useful

How to Destroy a Relationship in 5 Seconds or Less by Offering a Thoughtless,...

What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie...
Turning a profit can be happen quickly using this marketing strategy.

The Ultimate Solution to Removing Risk from Your Sales Funnel

There is a 100% super-charged, surefire way to maximize conversions and route a steady stream of potential customers toward your business. Give away everything for free. And I mean… EVERYTHING. Charge for absolutely...
Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
Loyalty

Customer Loyalty Demands Great Customer Service

I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But,...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...

PRESS & MEDIA