Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
B2b Marketing How To Survive When Your Business Is Running Out Of Cash

B2B Marketing – How to Survive When Your Business is Running Out of Cash

No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months,...
B2b Marketing How To Get Past The Gatekeepers When Cold Calling

B2B Marketing – How to Get Past the Gatekeepers When Cold-Calling Businesses

Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to...
B2b Marketing Inside Access To Business Owners

B2B Marketing – How to Get Inside Access to Business Owners and Directors

Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily...
B2b Marketing Sales Psychology

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors...
B2b Marketing Why Selling To Businesses Is Easier

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than...
5 Critical Business Security Issues To Patch

5 Critical Security Issues That You Should Have Patched By Now

There are critical business security issues that need to be handled sooner than later. Just last week, I discovered that we’d gone to bed and forgotten to lock the rarely-used back...
Become A Great Webinar Speaker Webinarjam

The Art of Becoming a Great Webinar or Seminar Speaker (Even If You’re a...

There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
How To Destroy A Relationship In 5 Seconds Or Less By Offering A Thoughtless Gift, Even If You MEANT It To Be Useful

How to Destroy a Relationship in 5 Seconds or Less by Offering a Thoughtless,...

What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie...

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