Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
Turning a profit can be happen quickly using this marketing strategy.

The Ultimate Solution to Removing Risk from Your Sales Funnel

There is a 100% super-charged, surefire way to maximize conversions and route a steady stream of potential customers toward your business. Give away everything for free. And I mean… EVERYTHING. Charge for absolutely...
How To Destroy A Relationship In 5 Seconds Or Less By Offering A Thoughtless Gift, Even If You MEANT It To Be Useful

How to Destroy a Relationship in 5 Seconds or Less by Offering a Thoughtless,...

What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
No Spam allowed!

Indoctrination is the Jam, but Please Refrain from Email Spam.

Webinar Indoctrination Communication. How much is too much? As marketers, it is our prerogative to pontificate unceasingly on the absolute necessity of implementing a proper pre-webinar email sequence into your Event planning...
HangoutsLove

6 Reasons Google Hangouts is the Love of My Life… Today.

A highlight of features that helps internet marketers grow their business. At the risk of sounding like one of “those” girls that loves her boyfriend one day, cancels plans with you to...
B2b Marketing Sales Psychology

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
B2b Marketing Why Selling To Businesses Is Easier

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than...
Successful Squeeze Page Videos Part Six Disequilibrium

Successful Squeeze Page Videos – Disequilibrium

As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to...

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