Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
No Spam allowed!

Indoctrination is the Jam, but Please Refrain from Email Spam.

Webinar Indoctrination Communication. How much is too much? As marketers, it is our prerogative to pontificate unceasingly on the absolute necessity of implementing a proper pre-webinar email sequence into your Event planning...
HangoutsLove

6 Reasons Google Hangouts is the Love of My Life… Today.

A highlight of features that helps internet marketers grow their business. At the risk of sounding like one of “those” girls that loves her boyfriend one day, cancels plans with you to...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...
The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time

The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time

In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent...
Loyalty

Customer Loyalty Demands Great Customer Service

I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But,...
From Idea to product launch.

8 Must-Do’s for Optimal Launch Management:

Once upon a time, getting through a product launch was a strategic and technical NIGHTMARE. It required custom scripts working in a million different directions and a tech guy on call...
How To Destroy A Relationship In 5 Seconds Or Less By Offering A Thoughtless Gift, Even If You MEANT It To Be Useful

How to Destroy a Relationship in 5 Seconds or Less by Offering a Thoughtless,...

What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie...
Listen. To. Her: An Introduction to Foxy Loxy’s 7 Ways to Boost Your Affiliate ROI

Listen. To. Her:

An Introduction to Foxy Loxy’s 7 Ways to Boost Your Affiliate ROI The social phenomena of sites like Pinterest and Facebook have driven the concept of quotable quotes into a sustained, hyper...

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