B2b Marketing Sales Psychology

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors...
Successful Squeeze Page Videos Part Six Disequilibrium

Successful Squeeze Page Videos – Disequilibrium

As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to...
B2b Marketing How To Survive When Your Business Is Running Out Of Cash

B2B Marketing – How to Survive When Your Business is Running Out of Cash

No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months,...
From Idea to product launch.

8 Must-Do’s for Optimal Launch Management:

Once upon a time, getting through a product launch was a strategic and technical NIGHTMARE. It required custom scripts working in a million different directions and a tech guy on call...
Successful Squeeze Page Videos Part Five The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
Successful Squeeze Page Videos Part Seven The Fourth Wall

Successful Squeeze Page Videos: Part Seven – The Fourth Wall

In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt...
Turning a profit can be happen quickly using this marketing strategy.

The Ultimate Solution to Removing Risk from Your Sales Funnel

There is a 100% super-charged, surefire way to maximize conversions and route a steady stream of potential customers toward your business. Give away everything for free. And I mean… EVERYTHING. Charge for absolutely...
Become A Great Webinar Speaker Webinarjam

The Art of Becoming a Great Webinar or Seminar Speaker (Even If You’re a...

There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
How much should the host charge for a webinar seat? How much should the host charge for a webinar seat?

What Should My Webinar Registration Fee Be?

Most often, the answer to this question is: Nothing. It should be free. Wait, wait, wait! Most often does not mean always. We’re just covering why free is great before we move onto when...

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