Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
How To Destroy A Relationship In 5 Seconds Or Less By Offering A Thoughtless Gift, Even If You MEANT It To Be Useful

How to Destroy a Relationship in 5 Seconds or Less by Offering a Thoughtless,...

What is the first thing you think of when you picture an example of a FREEBIE? A pen? Branded tote? Temporary tattoo? Maybe a t-shirt or key ring? Something, like that, right? A freebie...
Turning a profit can be happen quickly using this marketing strategy.

The Ultimate Solution to Removing Risk from Your Sales Funnel

There is a 100% super-charged, surefire way to maximize conversions and route a steady stream of potential customers toward your business. Give away everything for free. And I mean… EVERYTHING. Charge for absolutely...
Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
Loyalty

Customer Loyalty Demands Great Customer Service

I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But,...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...
How much should the host charge for a webinar seat? How much should the host charge for a webinar seat?

What Should My Webinar Registration Fee Be?

Most often, the answer to this question is: Nothing. It should be free. Wait, wait, wait! Most often does not mean always. We’re just covering why free is great before we move onto when...
The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time

The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time

In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent...
Shopping cart, checkout page, ecommerce best practice

LEAKED! 17 Key Concepts that Levitate Your Conversion Rate.

Happy Cyber Monday! We have freebies! Today being one of the biggest online sales days of the year lends a certain poetry to what we have for you. But, discount shmiscount....
ToolKit

The Genesis Digital Company Tool Kit

No more time-wasting guesswork or trial and error. It’s all right here. Plus FREE BONUS Genesis Labs video!!!! We got a new studio, ya’ll! Special shout out to Sassy Dazzle, our most awesome documentary...

PRESS & MEDIA