B2b Marketing Sales Psychology

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors...
B2b Marketing Why Selling To Businesses Is Easier

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than...
Become A Great Webinar Speaker Webinarjam

The Art of Becoming a Great Webinar or Seminar Speaker (Even If You’re a...

There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
How To Solve Traffic Anxiety With Kartra

How to Solve Your Traffic Anxiety

Traffic isn’t nearly as hard as people like to make out. It merely takes either lots of cash or stubborn, persistent effort. Most people don’t have the former and lack the discipline...
How Long To Wait Before Going To Market

How Long Should You Wait Before Going to Market?

Product creation is the ultimate risk and timing your going to market strategy is a key decision. It takes time and money to make something new and there are ZERO guarantees...
Successful Digital Business Formula

The Successful Business Formula You Can Use to Drive Traffic, Engage Prospects, Make Sales...

If you can’t describe your business model in terms of a system or formula, arguably you don’t have a business. You have a loose collection of ideas that might work for a...
Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
THE FINAL

The Final Call to Action Tipping the Fence Sitters to Your Side of the...

Joining this series a bit late? No problem! Start from the beginning here: The First Five Critical Steps to Creating Sleek Video Sales Letters. Judging the right tone and message for the...
How To Properly Implement Takeaway Pricing And Avoid Over The Top Conversion Killers

How to Properly Implement Takeaway Pricing and Avoid Over-the-Top Conversion Killers

If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of...

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