Exceed Expectations

How to Stay Ahead of Customer Expectation (without spending a fortune)

As Internet technology advances, so do customer expectations. At one time, a website announcement was an eyebrow-raising boast that both impressed and bored in equal measure. Now, your customers EXPECT a website. And...
Customers need to both Like and Trust you in order to get their repeat business.

How to Tell if Your Customers Like and Trust You

This one’s dead easy. Are you ready? You can tell if your customers like and trust you when they give you their money in exchange for your product or service. Derrrrr. How MUCH they...
Experience

Learning from Experience, Even if it’s Not YOUR Experience, is More Valuable Than...

  They say that failing to plan is planning to fail. I don’t know who “they” are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the...
You are an expert in your field, even if you don’t know it yet.

You Are an Authority, Even if You Don’t Realize it Yet. Trust Me…...

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle 30+ Key Plot Points If you...
Revealing your product will have even greater impact if you follow the road map.

The Road-map to the Big Reveal

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle: Key Plot Points If you want...
People shop with their emotions. Making them feel happy and hopeful is important.

A Blissful Audience is a Buying Audience

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Learn to captivate your audience’s attention while allowing them a moment to catch their breath from the rising action of your VSL.

Peeking Behind the Curtain

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...
It’s essential that you emphasize the seriousness of the problems your product is going to resolve, but it’s just as necessary that you immediately redirect those intense feelings into something less cataclysmic. Plot points 5-7 are designed just for this purpose.

You’re Not Alone. It’s Not Your Fault. There’s HOPE!

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle: 30+ Plot Points To read the...
When your audience is drowning in their pain, frustration, or problem, it’s your job to describe the water, causing them to acknowledge they need your product.

Drowning Your Audience

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...

HOW TO

How To See, Download, or Edit Webinar Recordings

The system automatically records each webinar for you, so there's no need for you to even click a button. After the webinar, the recording...

PRESS & MEDIA