Learn to captivate your audience’s attention while allowing them a moment to catch their breath from the rising action of your VSL.

Peeking Behind the Curtain

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...
It’s essential that you emphasize the seriousness of the problems your product is going to resolve, but it’s just as necessary that you immediately redirect those intense feelings into something less cataclysmic. Plot points 5-7 are designed just for this purpose.

You’re Not Alone. It’s Not Your Fault. There’s HOPE!

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle: 30+ Plot Points To read the...
When your audience is drowning in their pain, frustration, or problem, it’s your job to describe the water, causing them to acknowledge they need your product.

Drowning Your Audience

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Write a high converting script with these 30 essential plot points

Rock Solid Scripts that Sizzle

What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline...
7 Essential Strategies for Writing Killer Copy for Your Video Sales Letters.

7 Essential Strategies for Writing Killer Copy

So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales...
The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time

The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time

In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent...
How to Write Emails that Convert like crazy

How to Write Spam That Converts

DISCLAIMER: Unsolicited advertising (AKA “Spam”) may be illegal in the country where you work or where your prospects reside. The content of this article is not intended to endorse or encourage...
How To Use “Pacing” To Propel Your VSLs And “Rising Action” To Catapult Your Conversions, Even If You’re A Total Newb

How to Use “Pacing” to Propel Your VSLs and “Rising Action” to Catapult Your...

Pacing is a critical part of all consumable media, whether it’s movies, TV, music, WEBINARS, or… dun, dun, duuuuuuun……. High-converting Video Sales Letters (VSLs) In the first article in this series,  we discussed...

HOW TO

Integration with iContact Autoresponder

Autoresponder integration exists for the sole purpose of getting your attendee from the WebinarJam interface into your regular autoresponder. It's a simple co-registration process....

PRESS & MEDIA