It’s essential that you emphasize the seriousness of the problems your product is going to resolve, but it’s just as necessary that you immediately redirect those intense feelings into something less cataclysmic. Plot points 5-7 are designed just for this purpose.

You’re Not Alone. It’s Not Your Fault. There’s HOPE!

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle: 30+ Plot Points To read the...
When your audience is drowning in their pain, frustration, or problem, it’s your job to describe the water, causing them to acknowledge they need your product.

Drowning Your Audience

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Write a high converting script with these 30 essential plot points

Rock Solid Scripts that Sizzle

What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline...
7 Essential Strategies for Writing Killer Copy for Your Video Sales Letters.

7 Essential Strategies for Writing Killer Copy

So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales...
The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time

The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time

In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent...
How to Write Emails that Convert like crazy

How to Write Spam That Converts

DISCLAIMER: Unsolicited advertising (AKA “Spam”) may be illegal in the country where you work or where your prospects reside. The content of this article is not intended to endorse or encourage...
How To Use “Pacing” To Propel Your VSLs And “Rising Action” To Catapult Your Conversions, Even If You’re A Total Newb

How to Use “Pacing” to Propel Your VSLs and “Rising Action” to Catapult Your...

Pacing is a critical part of all consumable media, whether it’s movies, TV, music, WEBINARS, or… dun, dun, duuuuuuun……. High-converting Video Sales Letters (VSLs) In the first article in this series,  we discussed...
Accidental Conversion increase with one content tweak.

Accidental 338% Sales Conversion Increase from Just ONE Content Tweak

I’m going to tell you a weird, but amazing story about a marketing disaster that accidentally increased sales conversions by 338%. But first I want to lay down a challenge… The tale I’m...
 Nothing converts better than video

The First 5 Critical Steps to Creating Sleek Video Sales Letters

Do you remember the days when creating sales letters was all about long-form text-based pages? Wrestling with decisions such as, what color to make the headline, whether or not to put...

HOW TO

How To Get a List of Registrants or Attendees?

You Can Get Your Webinar Metrics... in Full detail! You have access to detailed analytics about your webinars: traffic, registrations, attendees, sales, revenue, earnings per visitor,...

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