Successful Digital Business Formula

The Successful Business Formula You Can Use to Drive Traffic, Engage Prospects, Make Sales...

If you can’t describe your business model in terms of a system or formula, arguably you don’t have a business. You have a loose collection of ideas that might work for a...
Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
THE FINAL

The Final Call to Action Tipping the Fence Sitters to Your Side of the...

Joining this series a bit late? No problem! Start from the beginning here: The First Five Critical Steps to Creating Sleek Video Sales Letters. Judging the right tone and message for the...
How To Properly Implement Takeaway Pricing And Avoid Over The Top Conversion Killers

How to Properly Implement Takeaway Pricing and Avoid Over-the-Top Conversion Killers

If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of...
What Is Your Product Worth

What is Your Product Worth?

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
It is easier than you think to qualify your audience as a perfect candidate for your product.

How To Prove Your Product is the Perfect Match for Your Audience’s Needs

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Your audience may already know they want your product or service, but they may need further convincing that they should spend money on it.

How to Overcome Objections from People Who WANT Your Product, but Aren’t Yet Convinced...

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Do not let other webinar hosting companies charge you ridiculous fees.

“They” Are Robbing You Blind

IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and...
You can build your business and get better conversions using Automation, if only you do it properly!

Automation… You’re Doing It All WRONG!

“Automation” has been around since the invention of the wheel. “Stop carrying all that back breaking wood! Give the poor Ox a break, too! Load it onto our new wheel-powered cart, and...
Exceed Expectations

How to Stay Ahead of Customer Expectation (without spending a fortune)

As Internet technology advances, so do customer expectations. At one time, a website announcement was an eyebrow-raising boast that both impressed and bored in equal measure. Now, your customers EXPECT a website. And...

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