Do not let other webinar hosting companies charge you ridiculous fees.

“They” Are Robbing You Blind

IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and...
How To Properly Implement Takeaway Pricing And Avoid Over The Top Conversion Killers

How to Properly Implement Takeaway Pricing and Avoid Over-the-Top Conversion Killers

If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of...
Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
Bonuses stacked upon bonuses that deliver over-the-top value increase conversions and build brand trust and loyal customers.

How to Drive Your Conversions Sky High with a Bonus Stack, Even if You...

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Following these five story steps will lead to great webinar content success.

Create Killer Webinar Content in 5 Easy Steps,

If you’ve smashed your registration conversion targets and properly indoctrinated your registrants so that you now anticipate hordes of potential customers showing up to your webinar, you need to put on...
Write a high converting script with these 30 essential plot points

Rock Solid Scripts that Sizzle

What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline...
Successful Digital Business Formula

The Successful Business Formula You Can Use to Drive Traffic, Engage Prospects, Make Sales...

If you can’t describe your business model in terms of a system or formula, arguably you don’t have a business. You have a loose collection of ideas that might work for a...
se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
How Long To Wait Before Going To Market

How Long Should You Wait Before Going to Market?

Product creation is the ultimate risk and timing your going to market strategy is a key decision. It takes time and money to make something new and there are ZERO guarantees...
You can win the trust of your customers using coveted human interaction by hosting webinars.

Why You’re Secretly Losing Your Customers’ Trust (and how to get it back)

Do you remember when “Mom and Pop” shops were your only option for stocking the shelves at home? Every shop owner knew your name, knew what items you preferred, and let you...

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