Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
In Marketing, it’s all about conversion.

Conversion Crushing Secrets

Improving conversion rates is the precious diamond of marketing that feels more like a pebble in your shoe. Sometimes I fantasize what it would be like to work for an agency, creating...
Following these five story steps will lead to great webinar content success.

Create Killer Webinar Content in 5 Easy Steps,

If you’ve smashed your registration conversion targets and properly indoctrinated your registrants so that you now anticipate hordes of potential customers showing up to your webinar, you need to put on...
You can win the trust of your customers using coveted human interaction by hosting webinars.

Why You’re Secretly Losing Your Customers’ Trust (and how to get it back)

Do you remember when “Mom and Pop” shops were your only option for stocking the shelves at home? Every shop owner knew your name, knew what items you preferred, and let you...
HangoutsLove

6 Reasons Google Hangouts is the Love of My Life… Today.

A highlight of features that helps internet marketers grow their business. At the risk of sounding like one of “those” girls that loves her boyfriend one day, cancels plans with you to...
B2b Marketing Inside Access To Business Owners

B2B Marketing – How to Get Inside Access to Business Owners and Directors

Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
Do not let other webinar hosting companies charge you ridiculous fees.

“They” Are Robbing You Blind

IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and...
Successful Digital Business Formula

The Successful Business Formula You Can Use to Drive Traffic, Engage Prospects, Make Sales...

If you can’t describe your business model in terms of a system or formula, arguably you don’t have a business. You have a loose collection of ideas that might work for a...
Write a high converting script with these 30 essential plot points

Rock Solid Scripts that Sizzle

What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline...

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