Bonuses stacked upon bonuses that deliver over-the-top value increase conversions and build brand trust and loyal customers.

How to Drive Your Conversions Sky High with a Bonus Stack, Even if You...

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
How To Properly Implement Takeaway Pricing And Avoid Over The Top Conversion Killers

How to Properly Implement Takeaway Pricing and Avoid Over-the-Top Conversion Killers

If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of...
Exceed Expectations

How to Stay Ahead of Customer Expectation (without spending a fortune)

As Internet technology advances, so do customer expectations. At one time, a website announcement was an eyebrow-raising boast that both impressed and bored in equal measure. Now, your customers EXPECT a website. And...
Do not let other webinar hosting companies charge you ridiculous fees.

“They” Are Robbing You Blind

IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and...
What Is Your Product Worth

What is Your Product Worth?

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
It is easier than you think to qualify your audience as a perfect candidate for your product.

How To Prove Your Product is the Perfect Match for Your Audience’s Needs

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
The four strategies in this series implemented together will skyrocket your conversion rate.

Conversion Crushing Secrets Part Four:

This is Part Four of the “Conversion Crushing Secrets” article series. To read the previous articles, go to… Part One Part Two Part Three ===================================================== We're almost there! We've come to the culmination of the Conversion...
Headline Writing How-to!

If You Can Plug Words into a Template, You Can Create High Converting Killer...

80% of your success is in the Headline. Yup. Bolded, underlined, AND italicized. This is a profound statement, yes, but not exaggerated. Your headline has to be good. It has to...
The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time

The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time

In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent...
Experience

Learning from Experience, Even if it’s Not YOUR Experience, is More Valuable Than...

  They say that failing to plan is planning to fail. I don’t know who “they” are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the...

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