You can build your business and get better conversions using Automation, if only you do it properly!

Automation… You’re Doing It All WRONG!

“Automation” has been around since the invention of the wheel. “Stop carrying all that back breaking wood! Give the poor Ox a break, too! Load it onto our new wheel-powered cart, and...
Conversion Crushing Secrets Part Two: The Possession

Conversion Crushing Secrets Two

=== This is Part Two of the “Conversion Crushing Secrets” article series. Part One is available here. === There is no such thing as happenstance or chance when it comes to increasing your conversion...
Successful Squeeze Page Videos Part Six Disequilibrium

Successful Squeeze Page Videos – Disequilibrium

As a business owner and marketer, if you don’t distinguish yourself from what others are doing… Yeah, yeah… I know… I’ll go broke. Well… yes… but that wasn’t what I was going to...
Do not let other webinar hosting companies charge you ridiculous fees.

“They” Are Robbing You Blind

IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and...
7 Essential Strategies for Writing Killer Copy for Your Video Sales Letters.

7 Essential Strategies for Writing Killer Copy

So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales...
Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
Write a high converting script with these 30 essential plot points

Rock Solid Scripts that Sizzle

What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline...
It is easier than you think to qualify your audience as a perfect candidate for your product.

How To Prove Your Product is the Perfect Match for Your Audience’s Needs

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
How Long To Wait Before Going To Market

How Long Should You Wait Before Going to Market?

Product creation is the ultimate risk and timing your going to market strategy is a key decision. It takes time and money to make something new and there are ZERO guarantees...
B2b Marketing Inside Access To Business Owners

B2B Marketing – How to Get Inside Access to Business Owners and Directors

Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily...

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