Customer feel risk when asked to give money in exchange for goods and services, even if you offer a money back guarantee.

The Top 10 Questions Your Customers Ask

It was Capt. Kirk that said, “Risk is our business.” And he was right. Sure, our online enterprise might not involve flying a spaceship through galaxies far and wide or a romp in...
The four strategies in this series implemented together will skyrocket your conversion rate.

Conversion Crushing Secrets Part Four:

This is Part Four of the “Conversion Crushing Secrets” article series. To read the previous articles, go to… Part One Part Two Part Three ===================================================== We're almost there! We've come to the culmination of the Conversion...
Accidental Conversion increase with one content tweak.

Accidental 338% Sales Conversion Increase from Just ONE Content Tweak

I’m going to tell you a weird, but amazing story about a marketing disaster that accidentally increased sales conversions by 338%. But first I want to lay down a challenge… The tale I’m...
ConversionCrush3

Conversion Crushing Secrets Three

===================================================================== This is Part Three of the “Conversion Crushing Secrets” article series. Part One is available here, and Part Two is here. ===================================================================== Breaking the fourth wall is one of the key concepts to...

PRESS & MEDIA