You can build your business and get better conversions using Automation, if only you do it properly!

Automation… You’re Doing It All WRONG!

“Automation” has been around since the invention of the wheel. “Stop carrying all that back breaking wood! Give the poor Ox a break, too! Load it onto our new wheel-powered cart, and...
You can win the trust of your customers using coveted human interaction by hosting webinars.

Why You’re Secretly Losing Your Customers’ Trust (and how to get it back)

Do you remember when “Mom and Pop” shops were your only option for stocking the shelves at home? Every shop owner knew your name, knew what items you preferred, and let you...
Become A Great Webinar Speaker Webinarjam

The Art of Becoming a Great Webinar or Seminar Speaker (Even If You’re a...

There is an art to becoming a great webinar or seminar speaker. Even the best and brightest crumble when the lights go on. Ordinarily calm and collected individuals can turn into quivering...
Successful Squeeze Page Videos Part Five The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
Customers need to both Like and Trust you in order to get their repeat business.

How to Tell if Your Customers Like and Trust You

This one’s dead easy. Are you ready? You can tell if your customers like and trust you when they give you their money in exchange for your product or service. Derrrrr. How MUCH they...
Successful Squeeze Page Videos Part Three The Cliffhanger

Successful Squeeze Page Videos – The Cliffhanger

Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of...
How To Use “Pacing” To Propel Your VSLs And “Rising Action” To Catapult Your Conversions, Even If You’re A Total Newb

How to Use “Pacing” to Propel Your VSLs and “Rising Action” to Catapult Your...

Pacing is a critical part of all consumable media, whether it’s movies, TV, music, WEBINARS, or… dun, dun, duuuuuuun……. High-converting Video Sales Letters (VSLs) In the first article in this series,  we discussed...
Successful Squeeze Page Videos Part Seven The Fourth Wall

Successful Squeeze Page Videos: Part Seven – The Fourth Wall

In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...

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