Successful Squeeze Page Videos Part Seven The Fourth Wall

Successful Squeeze Page Videos: Part Seven – The Fourth Wall

In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
When your audience is drowning in their pain, frustration, or problem, it’s your job to describe the water, causing them to acknowledge they need your product.

Drowning Your Audience

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
You can build your business and get better conversions using Automation, if only you do it properly!

Automation… You’re Doing It All WRONG!

“Automation” has been around since the invention of the wheel. “Stop carrying all that back breaking wood! Give the poor Ox a break, too! Load it onto our new wheel-powered cart, and...
You can win the trust of your customers using coveted human interaction by hosting webinars.

Why You’re Secretly Losing Your Customers’ Trust (and how to get it back)

Do you remember when “Mom and Pop” shops were your only option for stocking the shelves at home? Every shop owner knew your name, knew what items you preferred, and let you...
se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Successful Squeeze Page Videos Part Three The Cliffhanger

Successful Squeeze Page Videos – The Cliffhanger

Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of...
It’s essential that you emphasize the seriousness of the problems your product is going to resolve, but it’s just as necessary that you immediately redirect those intense feelings into something less cataclysmic. Plot points 5-7 are designed just for this purpose.

You’re Not Alone. It’s Not Your Fault. There’s HOPE!

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle: 30+ Plot Points To read the...
Your audience may already know they want your product or service, but they may need further convincing that they should spend money on it.

How to Overcome Objections from People Who WANT Your Product, but Aren’t Yet Convinced...

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...

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