You can build your business and get better conversions using Automation, if only you do it properly!

Automation… You’re Doing It All WRONG!

“Automation” has been around since the invention of the wheel. “Stop carrying all that back breaking wood! Give the poor Ox a break, too! Load it onto our new wheel-powered cart, and...
Exceed Expectations

How to Stay Ahead of Customer Expectation (without spending a fortune)

As Internet technology advances, so do customer expectations. At one time, a website announcement was an eyebrow-raising boast that both impressed and bored in equal measure. Now, your customers EXPECT a website. And...
Customers need to both Like and Trust you in order to get their repeat business.

How to Tell if Your Customers Like and Trust You

This one’s dead easy. Are you ready? You can tell if your customers like and trust you when they give you their money in exchange for your product or service. Derrrrr. How MUCH they...
Huge Audiences, Sky High Value, and Rock Bottom Prices: The New WebinarJam

Huge Audiences, Sky High Value, and Rock Bottom Prices: The New WebinarJam

San Diego, CA, August 17, 2017 - Seven months in the making, Genesis Digital's new version of WebinarJam, launched this week, gives new meaning to the terms value and affordability, combining...
There is ONE reason that will make a customer pay more for your product than another of equal value.

The #1 Feature that Convinces EVERY Customer to Pay MORE

Whoa! Whoa! Whoa! Whoa Now! Please don’t just jump to the bottom of the article to find out the #1 feature that convinces every customer to pay more. I put a good amount...
Hosting a webinar can be fun, as long as you find a platform that is affordable.

Wreck Your Webinars in 2 Easy Steps

I’m sure you’ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business. And it’s not just the big guns that...
Experience

Learning from Experience, Even if it’s Not YOUR Experience, is More Valuable Than...

  They say that failing to plan is planning to fail. I don’t know who “they” are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the...
You are an expert in your field, even if you don’t know it yet.

You Are an Authority, Even if You Don’t Realize it Yet. Trust Me…...

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle 30+ Key Plot Points If you...
Whatever language you speak, make sure your content is written clearly, in easy-to-understand sentences.

Speak English! (Your Registration Page Should NOT Sound Like Tax Law)

  Sometimes Marketers “No speaka da English”. Go on, admit it. This is a safe zone. We’ve all come across content that sounds good, smart even, but what the flock it means…...
Loyalty

Customer Loyalty Demands Great Customer Service

I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But,...