se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
PrivacyShield

SaaS Innovator Genesis Digital Sets Laser Focus on Customer Privacy and Security with EU...

San Diego, CA, May 24 - Genesis Digital, LLC., creators of the uber successful webinar platforms, WebinarJam and EverWebinar, have taken additional steps to ensure the security of their European and...
Write a high converting script with these 30 essential plot points

Rock Solid Scripts that Sizzle

What I’m about to share comes straight from the Genesis Digital internal Best Practice guide. Before you start writing your Video Sales Letter (VSL) script, you need to create an outline...
7 Essential Strategies for Writing Killer Copy for Your Video Sales Letters.

7 Essential Strategies for Writing Killer Copy

So far, in this article series, we’ve gathered all of our key material and considered the importance of “rising action”. Does that mean we’re ready to start writing our Video Sales...
The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time

The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time

In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent...
Pencils for Promise uses WebinarJam to raise enough money to fund two schools in developing countries

WebinarJam Broadcasts Massive “Pencils for Promise” Fundraiser to Build Two Schools

SAN DIEGO, May 2, 2017 - Genesis Digital, creators of the premier Live Event authoring platform, WebinarJam, donated their Mass Market Webinar service this week to The Rising Tide Society in...
How to Write Emails that Convert like crazy

How to Write Spam That Converts

DISCLAIMER: Unsolicited advertising (AKA “Spam”) may be illegal in the country where you work or where your prospects reside. The content of this article is not intended to endorse or encourage...
How To Use “Pacing” To Propel Your VSLs And “Rising Action” To Catapult Your Conversions, Even If You’re A Total Newb

How to Use “Pacing” to Propel Your VSLs and “Rising Action” to Catapult Your...

Pacing is a critical part of all consumable media, whether it’s movies, TV, music, WEBINARS, or… dun, dun, duuuuuuun……. High-converting Video Sales Letters (VSLs) In the first article in this series,  we discussed...
Webinar Best Practice strategy for increasing engagement and conversion.

3 Incredibly Easy Webinar Engagement Tricks that Hook Your Attendees in Seconds

Earlier in the century, website best practices taught us that you have 6 seconds to engage your visitors before they click away. Well, guess what. Now…. It’s less. Here’s why… Some of the most...
Webinar best practices for rehearsing your webinar content and hosting the most poised, polished event possible. Part 1 of a 4 part series.

4 Fundamental Webinar Practice Techniques That Build Confidence, Poise, and Polish Without Ever Having...

It’s time to have a conversation that will do EVERYONE who even considers considering using webinars for their business a ton of good. We’re going to discuss webinar best practice hosting...