There is ONE reason that will make a customer pay more for your product than another of equal value.

The #1 Feature that Convinces EVERY Customer to Pay MORE

Whoa! Whoa! Whoa! Whoa Now! Please don’t just jump to the bottom of the article to find out the #1 feature that convinces every customer to pay more. I put a good amount...
Hosting a webinar can be fun, as long as you find a platform that is affordable.

Wreck Your Webinars in 2 Easy Steps

I’m sure you’ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business. And it’s not just the big guns that...
Experience

Learning from Experience, Even if it’s Not YOUR Experience, is More Valuable Than...

  They say that failing to plan is planning to fail. I don’t know who “they” are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the...
You are an expert in your field, even if you don’t know it yet.

You Are an Authority, Even if You Don’t Realize it Yet. Trust Me…...

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle 30+ Key Plot Points If you...
Whatever language you speak, make sure your content is written clearly, in easy-to-understand sentences.

Speak English! (Your Registration Page Should NOT Sound Like Tax Law)

  Sometimes Marketers “No speaka da English”. Go on, admit it. This is a safe zone. We’ve all come across content that sounds good, smart even, but what the flock it means…...
Loyalty

Customer Loyalty Demands Great Customer Service

I’m going to go ahead and say the un-sayable… Customer Service is soul sucking work. There, it’s out there. I said it, I meant it, I’m here to represent it! But,...
Revealing your product will have even greater impact if you follow the road map.

The Road-map to the Big Reveal

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle: Key Plot Points If you want...
People shop with their emotions. Making them feel happy and hopeful is important.

A Blissful Audience is a Buying Audience

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Learn to captivate your audience’s attention while allowing them a moment to catch their breath from the rising action of your VSL.

Peeking Behind the Curtain

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...