Revealing your product will have even greater impact if you follow the road map.

The Road-map to the Big Reveal

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle: Key Plot Points If you want...
People shop with their emotions. Making them feel happy and hopeful is important.

A Blissful Audience is a Buying Audience

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Learn to captivate your audience’s attention while allowing them a moment to catch their breath from the rising action of your VSL.

Peeking Behind the Curtain

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...
It’s essential that you emphasize the seriousness of the problems your product is going to resolve, but it’s just as necessary that you immediately redirect those intense feelings into something less cataclysmic. Plot points 5-7 are designed just for this purpose.

You’re Not Alone. It’s Not Your Fault. There’s HOPE!

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle: 30+ Plot Points To read the...
You don’t have to panic! Instead, prepare.

Don’t Panic

There are few better ways to get people to do something than to tell them NOT to do it (there’s a marketing lesson in there, but that’s for another time). No, the...
When your audience is drowning in their pain, frustration, or problem, it’s your job to describe the water, causing them to acknowledge they need your product.

Drowning Your Audience

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
How much should the host charge for a webinar seat? How much should the host charge for a webinar seat?

What Should My Webinar Registration Fee Be?

Most often, the answer to this question is: Nothing. It should be free. Wait, wait, wait! Most often does not mean always. We’re just covering why free is great before we move onto when...
Our Director Of Marketin, Donna Fox, Gets Interviewed By Letiticia Wright!

We’re Famous! Donna Fox Gets Interviewed on The Wright Place TV Show!

https://www.youtube.com/watch?v=EV3aQuWkc6A&feature=youtu.be
se both emotion and logic when you write your video sales letter script.

The Snowball Effect of Script Writing

This is a deep dive continuation of an earlier article. If you haven’t already,I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...