#1Mistake

The #1 Webinar Killing Mistake

I think it’s human nature to have some anxiety about the potential errors we can make anytime we’re starting a new journey, either business or personal. But, I know it doesn’t...
The four strategies in this series implemented together will skyrocket your conversion rate.

Conversion Crushing Secrets Part Four:

This is Part Four of the “Conversion Crushing Secrets” article series. To read the previous articles, go to… Part One Part Two Part Three ===================================================== We're almost there! We've come to the culmination of the Conversion...
ConversionCrush3

Conversion Crushing Secrets Three

===================================================================== This is Part Three of the “Conversion Crushing Secrets” article series. Part One is available here, and Part Two is here. ===================================================================== Breaking the fourth wall is one of the key concepts to...
Conversion Crushing Secrets Part Two: The Possession

Conversion Crushing Secrets Two

=== This is Part Two of the “Conversion Crushing Secrets” article series. Part One is available here. === There is no such thing as happenstance or chance when it comes to increasing your conversion...
In Marketing, it’s all about conversion.

Conversion Crushing Secrets

Improving conversion rates is the precious diamond of marketing that feels more like a pebble in your shoe. Sometimes I fantasize what it would be like to work for an agency, creating...
Headline Writing How-to!

If You Can Plug Words into a Template, You Can Create High Converting Killer...

80% of your success is in the Headline. Yup. Bolded, underlined, AND italicized. This is a profound statement, yes, but not exaggerated. Your headline has to be good. It has to...
Shopping cart, checkout page, ecommerce best practice

LEAKED! 17 Key Concepts that Levitate Your Conversion Rate.

Happy Cyber Monday! We have freebies! Today being one of the biggest online sales days of the year lends a certain poetry to what we have for you. But, discount shmiscount....
ToolKit

The Genesis Digital Company Tool Kit

No more time-wasting guesswork or trial and error. It’s all right here. Plus FREE BONUS Genesis Labs video!!!! We got a new studio, ya’ll! Special shout out to Sassy Dazzle, our most awesome documentary...
From Idea to product launch.

8 Must-Do’s for Optimal Launch Management:

Once upon a time, getting through a product launch was a strategic and technical NIGHTMARE. It required custom scripts working in a million different directions and a tech guy on call...
ButtsinSeats

No Schtick Webinar Stick:

So you’ve gone through a rigorous Indoctrination schedule to get your registrants to attend your webinar. Now what? You have to keep those butts in those seats! You must get people...

HOW TO

How Do I Set Up a Paid Webinar Using PayPal?

With WebinarJam, you can charge attendees for your webinars. This is a tutorial on setting up a paid webinar using PayPal, but ay other merchant processor...

PRESS & MEDIA