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A Lesson From Luxury Bags: The Power Of Scarcity
It’s unassuming at first glance. A somewhat rectangular purse made out of a single color of leather or skin. It stands straight up, never...
WEBINARJAM
How to Improve Relations with Every Customer (Even the Shy Ones!)
When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal...
How Long Should You Wait Before Going to Market?
Product creation is the ultimate risk and timing your going to market strategy is a key decision. It takes time and money to make...
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KARTRA
5 Critical Security Issues That You Should Have Patched By Now
There are critical business security issues that need to be handled sooner than later. Just last week, I discovered that we’d gone to bed...
LEARN
Successful Squeeze Page Videos – Vicarious Adventures
It’s a well-known marketing rule that people like to buy from people they like.
The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally.
For some, being likeable...
Successful Squeeze Page Videos – The Hook
Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video.
There was a period of time when the online world was transitioning and there was...
B2B Marketing – How to Survive When Your Business is Running Out of Cash
No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months.
In four months,...
MARKETING
We’ve Hosted almost 90,000 Webinars and Know Those Who Obey these 5 Simple Laws Get The BEST Results. We’ll cover each one, right here, so stay tuned for in depth discussion on The 5 Laws…
LATEST ARTICLES
Can a ROBOT Do Your Job Better Than You?
Lately, it feels like the media has been flooded with articles about the risks that advances in automated technology pose for the workforce.
Driverless cars, for instance... sounds super exciting at first,...
A Lesson From Luxury Bags: The Power Of Scarcity
It’s unassuming at first glance. A somewhat rectangular purse made out of a single color of leather or skin. It stands straight up, never slouching — its posture hinting at its...
The Importance of Procedures For Business Success
In an earlier article, we discussed the difference between Policy, Processes and Procedures (and why you should absolutely have all three). And while all three are important, Standard Operating Procedures (SOPs)...
The Difference Between Policy, Process and Procedure (and Why You Need Them)
Policies, Processes and Standard Operating Procedures sound like corporate babble. And they aren’t much more than corporate babble if the terms are confused or too technical.
But the truth is, the three...
How to Maximize Productivity When You Work From Home
Have you ever worked from home before?
Or maybe daydreamed about it while being stuck in a stuffy cubicle with a colleague sniffling into a tissue next to you?
There’s no doubt about...
Successful Squeeze Page Videos: Part Seven – The Fourth Wall
In my occasionally humble opinion, this is the most important strategy you can employ.
Not just in the context of squeeze page videos but in your marketing as a whole.
If you salt...
Successful Squeeze Page Videos – Disequilibrium
As a business owner and marketer, if you don’t distinguish yourself from what others are doing…
Yeah, yeah… I know… I’ll go broke.
Well… yes… but that wasn’t what I was going to...
Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect
Let’s talk about how to get your viewers to watch your entire video.
NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
Successful Squeeze Page Videos – Destroying Expectations
A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it.
And since the...
Successful Squeeze Page Videos – The Cliffhanger
Negan wielding a bloody baseball bat…
The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?”
The hatch door opens and the survivors of...
Successful Squeeze Page Videos – Vicarious Adventures
It’s a well-known marketing rule that people like to buy from people they like.
The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally.
For some, being likeable...
